Search Engine Marketing - FAQs
Search marketing: vb.1. The act of marketing a website via
search engines, whether this be improving rankings in natural
listings through search engine optimisation, purchasing paid
advertising listings or a combination of these and other search
engine related activities.
Why should I use Search Engine Marketing?
Search engine marketing drives genuine new business prospects
to your website, puts you ahead of your competition and improves
your investment return on your website for very little additional
cost. Stops you wasting valuable time and resources maintaining
a website that no-one visits and
makes you part of one of the biggest business growth phases
ever.
Setting up a website and not optimizing it has been likened
to building an advertising billboard in the middle of the
Sahara Desert – and there’s not a whole lot of foot traffic
there! Search marketing and search engine optimisation helps
you to move your billboard to the search engines, which we
know your customers are already using to help them decide
where to shop.
How do I go about making my website search-engine friendly?
The basic principle behind search engine optimization and
web site marketing is ensuring that a website is found or
seen by internet users looking for the information, services
and products offered by a particular website. No matter how
effective the web marketing strategy, if a website is not
built to search-engine friendly specifications in mind, it’s
not going to be as effective as it should be for a business.
